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60 Key Industry Representatives Attend Fashion Conference
Executives and practitioners from China`s Fashion Retail Market attended the Cutting Edge Strategies for Fashion Expansion conference held by Noppen on April 23 and 24 at Kathleen`s 5 in Shanghai. During the two-day platform, delegates discussed challenges faced by the industry in the current downturn. On the other side they analyzed on how to differentiate brands and enhance customer satisfaction.
The conference featured several speakers including high level executives from I.T Limited, Mango, Ports Design, White Collar, Uniqlo, Elegant Prosper and Foxtown. All presenters delivered insightful, passionate experience sharing and topics, speeches were each time followed by intensive Q&A sessions from the audience.
Day 1 handled topics such as implementing effective brand differentiation strategies in China, risk management through multi-channel development implementation and establishment of mutually beneficial partnerships between retailers and brand owners.
Dr. William Lo, Vice Chairman and Managing Director of I.T Ltd, delivered the opening speech and shared strategies for leveraging a "multi-brand business model" and creating a "clustering" retail model as a means of differentiation.
Day 2 focused on the challenges and complexities of China's fast-changing fashion market and mapped out potential measures to enhance fashion firms' competitive strength and profitability.
Adrian John Pick, the former vice president from Ports Design shared his experience on managing multi-tiered branding building strategies in China. And Claudia Song, Country Manager with Mango shared her point of view on brand expansion strategies and daily operation details.
Atmosphere at Kathleen`s 5 was warm and when not listening or raising questions, attendees used every minute available for their valuable networking with peers and speakers.
